Barber World TV S2 E3 Michael James founder of Frederick Benjamin Grooming

This episode of Barber World TV I sat down with Michael James founder of Frederick Benjamin Grooming. Michael explains what inspired him to start a mens grooming line of his own and what it took to do it.

Frederick Benjamin seeks to provide high-quality grooming products to honor and perfect today’s modern multi-ethnic gentleman’s own individual style.

Michael James, third generation entrepreneur, provides today’s modern gentlemen 21st century grooming solutions. With over ten years experience with Revlon and L’Oreal, he knows first hand the power of personal appearance and the effect that quality products can have on a person’s attitude and outlook.

During his tenure in brand management, his access to personal care products was endless, yet he could not find a line that met his personal preferences. The products he used were either unpleasantly fragranced or laced with ingredients that worked against the very problem he was looking to solve.

With that in mind, he set out to launch Frederick Benjamin grooming. Frederick Benjamin is a natural hair care line for the burgeoning multicultural male consumer base. Frederick Benjamin is also a hair care line for the barbers and stylists servicing the multicultural male’s grooming needs. “Our products set us apart. Through extensive research and development, we have created formulations that solve problems unique to our consumers. All of the products provide a light, clean and minty fragrance while invigorating, cleansing and hydrating normal to dry scalp and hair without weight and grease.”